Research - Pretty Useful Tools

Puncture Repair Kit

'Keep your bike in tip top condition with this handy Bicycle Repair Kit from Pretty Useful Tools. The ideal companion for cycling commutes or leisurely weekend rides. Comprising of a bone wrench, metal rasp, two tyre levers, a hex key multi-tool and six glueless patches, it's everything you need to maintain your bicycle whilst out on the road. Packaged in this compact Sunrise Yellow tin.'

• The design is different to most puncture repair kits. It's been designed with women in mind, and will appeal to a different audience. The overall aesthetic looks more like a stationary line than a tool kit.
  - Think about how the design can impact the audience, and who the target audience is.
• The appearance reduces some of the fear surrounding fixing a puncture, it presents the task in a very easy to do way due to the design.
  - Are there other ways this could be achieved? How else could the daunting task seem less scary?
• The kit comes with everything you'd need for fixing a puncture in a compact tin making it extremely practical.

Cheese and Wine Tool

'A must-have tool for all cheese lovers! This ingenious Cheese and Wine Multi-Tool splits into 3 parts, and has exactly the right utensil for slicing, spreading or cutting every type of cheese from soft and crumbly to extra hard and creamy. Within its sleek gold casing, there's also a corkscrew and fork implement, bottle opener and can opener. Pack it in a picnic basket, or keep it by your cheese board, this tool will definitely set you apart as a cheese gourmand!'

• A bespoke tool made for a very specific purpose.
  - Who do we want our deliverable to appeal to, and how will it do so?
• Having such a niche item makes it even more perfect for those who need it, shows it's something that's been thought about and turned into a product.
  - Are there any other issues to do with cycling that could be turned into a product to help people out? Snapped chains? Punctures etc. Think about developing something that suits a demographic (remember COP work).