Considers himself a Creative, somewhere between a Graphic
Designer and an art director.
At Uni
Got a studio brief ‘the power of ten’, watched a video about scale, and having things get 10 times larger each time. Rest of class did zines etc. but he made a deck chair x10 bigger than a regular deckchair. Tutor hated it, said it was bullshit, but he learnt from that and still really enjoyed the product and felt the outcome was worth the effort.
Made a lot of physical sport related work - remade sports hall flooring, and scuffed up.
Why didn't you go to digital work? What interested you about physical work?
Does what you make now feel different than what you were making for fun, before it became your job?
Got a studio brief ‘the power of ten’, watched a video about scale, and having things get 10 times larger each time. Rest of class did zines etc. but he made a deck chair x10 bigger than a regular deckchair. Tutor hated it, said it was bullshit, but he learnt from that and still really enjoyed the product and felt the outcome was worth the effort.
Made a lot of physical sport related work - remade sports hall flooring, and scuffed up.
Why didn't you go to digital work? What interested you about physical work?
Does what you make now feel different than what you were making for fun, before it became your job?
Professional work –
itsnicethat
It’s nice that, online resource 5-7 articles a day. They have a magazine called Printed pages, a podcast called ‘nicer Tuesdays’ last Tuesday of every month, as well as a company called Anyways, which is a creative agency in London makes physical work by designers and other creatives.
Worked for itsnicethat for a few months, but then got offered a job to work at Anyways, they’re multidisciplinary, unrivalled company, they bring on specialists to join the team when needed for certain projects.
It’s nice that, online resource 5-7 articles a day. They have a magazine called Printed pages, a podcast called ‘nicer Tuesdays’ last Tuesday of every month, as well as a company called Anyways, which is a creative agency in London makes physical work by designers and other creatives.
Worked for itsnicethat for a few months, but then got offered a job to work at Anyways, they’re multidisciplinary, unrivalled company, they bring on specialists to join the team when needed for certain projects.
Project One – candle range
for Anya Smells
- Needed to be simple and humorous.
- Began to be playful, creating a safe idea, as well as a crazy out there idea.
- Smell mountain idea, giant nose, smell train.
When saying it's a bad idea, what would you change looking back at it?
- Needed to be simple and humorous.
- Began to be playful, creating a safe idea, as well as a crazy out there idea.
- Smell mountain idea, giant nose, smell train.
When saying it's a bad idea, what would you change looking back at it?
Project Two – Uniqlo shop
floor to tell story about the products Heattech and Airism
- Needed to think about audience, and location, as well as clients (oxford street).
- Wanting to present science to a wider audience, and in an accessible way.
- Heattech, having reds and oranges, presenting the idea of being warm without using heat, look a look at underfloor heating panels.
- Airism, using balloons and fans to create the idea of air movement.
- Documentation of work is really strong, presents product well.
What were the practical issues?
How did you solve them?
Did you need to get specialists in?
- Needed to think about audience, and location, as well as clients (oxford street).
- Wanting to present science to a wider audience, and in an accessible way.
- Heattech, having reds and oranges, presenting the idea of being warm without using heat, look a look at underfloor heating panels.
- Airism, using balloons and fans to create the idea of air movement.
- Documentation of work is really strong, presents product well.
What were the practical issues?
How did you solve them?
Did you need to get specialists in?
Project Three – Nike +
Science Museum Party
- Session aimed towards young children, did a focus group with target audience (8-12 year olds).
- Needed to communicate benefits of Nike innovations.
- Had the idea of turning young athletes into scientists.
- Developed a visual identity that appealed to a younger audience.
How many designers worked on the Nike project?
Project Four - Ace&Tate Concept and Design for Shop in London (Soho)
- Amsterdam brand of glasses/opticians.
- Needed to be an opticians as well as a trendy and appealing shop.
- Wanted to reduce the clinical feeling of an opticians but still felt needed to feel clean etc.
- Audience needed to be considered, research into Soho, led to tile development.
- Making decisions informed by research, provided context, inspired ideas etc.
- Session aimed towards young children, did a focus group with target audience (8-12 year olds).
- Needed to communicate benefits of Nike innovations.
- Had the idea of turning young athletes into scientists.
- Developed a visual identity that appealed to a younger audience.
How many designers worked on the Nike project?
Project Four - Ace&Tate Concept and Design for Shop in London (Soho)
- Amsterdam brand of glasses/opticians.
- Needed to be an opticians as well as a trendy and appealing shop.
- Wanted to reduce the clinical feeling of an opticians but still felt needed to feel clean etc.
- Audience needed to be considered, research into Soho, led to tile development.
- Making decisions informed by research, provided context, inspired ideas etc.
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