Charlie Sheppard Workshop

Brief: To create a high street window display for a brand.

Needed to translate something about the brand to the display through visuals.

Breakdown key elements of the brief, get to the core of communcation.

Brand: Lush

Product: Bath-bombs

Benefit: To show how beautiful lush bath-bombs look when in water.

Initial ideas/Research:

Thinking about time period, specific to Christmas, or their Christmas range? Have a colour scheme of reds and greens? Or use year round products?

Stick to year round products as more recognisable, and colours can always be changed depending on a new range or specific season (e.g. Christmas).

Bath bombs are glittery, colourful, bright. Main colours are pink and blue, with hints of yellow and green as well. Use these colours to reflect colour scheme of window. 

Want to display the fun aspects of lush bath bombs opposed to regular bath bombs, the bright colour, the process as well, lush have massive factories they're not afraid to show people, very transparent business too. - All elements to consider within window shop front.

Ideas of foam canons, disco balls, glitter, bubbles, confetti etc thrown around. Wanted to have a fun element, an experience to watch not just something you'd walk past.

Development:

Had the idea of coating objects with paint to resemble the colours of the bath bombs, on a carousel type contraption. But it didn't emit anything about the brand itself. 

Considered having the window reflect the branding, but lush branding is black and white and we needed to represent their amazing and colourful products.

Thought of having bath bombs be suspended from the air, like a disco ball kind of. Then having all sort happen around the bath bombs, foam canons (elephants toothpaste inspired), confetti etc. But the bath-bombs would not be showing how they are in water, we wanted to have it be more literal rather than a display demonstrating what happened. Also felt like we should show the process of making the bath-bombs in some way as the company is so transparent about that aspect.

Having transparent tubes, reflecting the transparency of the business, but also lets the customers see inside the shop at the amazing colours and products. The bath-bombs travel down the pipes and enter different terminals where they get blasted with colour or glitter (and the sent of the bath-bomb would be pumped outside the shop simultaneously). We wanted to include the idea of the process behind the bath-bombs so they start of pain and boring, and then end as amazing festivals of colour! They collect in vestibules at the bottom of the pipes and then every 15 mins they get released into a massive tub of water so the audience can see how they react in the bathtub, the swirling, fizzing side as well as the amazing colour the bath-bombs make the water! And on the outside there would be a smoke machine behind a bubble machine, producing multicoloured smoke bubbles so everyone walking outside the shop would have something interesting to look at as well, it would draw people into the store as it would stand out against all other shops.

Feedback:

Felt the idea was strong, but could do with having the bath-bombs release from the vestibules more regularly, the idea of having an interactive element to the display was a really interesting one. We'd discussed it when designing, and felt that for practical reasons it might not be the best idea, as the water would never be clear if it was constantly having bath bombs fall into it. So with the 15 minute idea the water would have time to drain and refill itself in time for the next drop, therefore showing the effect of the bath-bombs more clearly.

People felt like we didn't need to include the sense of smell into the window display as the shops themselves smell very strong, however you don't always get the different smells of the bath bomb, it's just a general soapy smell. We wanted to have very distinctive smells so people who were walking down the street could stop and go into the shop asking for a specific bath bomb based off of smell.