- Needs to be friendly and playful.
- Not intimidating
- Simple and easy to navigate
Experimenting with papercut illustrations and wonky type, taken from initial ideas workshop/pitch with ali hanson.
Wonky type makes it more playful and fits the 'hand made' aesthetic of the paper cut.
The illustrations could be drawn with fine liner rather than biro (as seen above) as the biro leaves large splodges of ink on the page.
The colour scheme could be considered more this will help keep the appearance cohesive, and recognisable - think about which colours would work, wanting to avoid garish colours.
Reflecting this aesthetic in the diagram for the instagram account.
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