Animation Set-up

Before developing the chain animation we needed to find paper that was similar in colour to the blush pink used on the Instagram, however there weren't any colour available. Instead we printed the CMYK colour and checked how it looked on the Instagram against the other colour, it was extremely close so we printed out large sheets of this colour to use for the animation. 

Animation Using Phone Camera

To Fix the issue of lighting we used a led panel light to create a really flat light across the whole image and used a sheet of white card as the backdrop. The angle the animation was shot at was an overhead shot, this was inspired by the instructional cooking videos developed by Buzzfeed for their cooking channel 'Tasty'. This angle also suited the format of Instagram as it allowed everything to be equally spaced within a square.

Took the photos on our iPhone as it allowed for the image to be cropped to a square, however as my hands were moving in and out the frame the background changed between a warm and cool tone. 

When taking the images into Photoshop they were edited to have a true white background colour, however this altered the tone of the blue depending on whether the background was warmer or cooler. Resulting in a fluctuating colour pattern. 

Animations Using DSLR

To rectify we used a camera to take the photos as we could get a consistent setting to keep the photos as similar as possible. This took a lot of trial and error and was also different for the two animations. 

Dim lighting ISO 400

Dim lighting ISO 800

Bright lighting ISO 400

Bright lighting ISO 800

The final settings were:
For puncture animation:
1/125
F5.6
ISO 100
WB daylight

For chain animation:
1/125
F5.6
ISO 400
WB daylight

Camera Set-up

To keep everything in the same place we used a  tripod, stuck the card to the floor, used an LED panel light to remove any shadow, as well as taping the top and bottom of the shot off so I knew what was in and out of shot. 

I tried to keep everything as central as possible to make sure when we cropped the images down on Photoshop nothing was out of shot. Unfortunately the tripod must have moved slightly as the tape was visible in some of the shots, these were later removed on Photoshop using the heal tool. 

Another alteration made when editing was to adjust the background to be a true white (using a curves adjustment layer), again this altered the tone of the paper so other adjustment layers were added to change the hue as well as the brightness until a similar colour was reached.

If this project was to be produced professionally we would have used a colour grader to keep all the imagery at a consistent colour palette, but we worked with what we had at the time.