Wednesday, 5 December 2018

2001: A Space Odyssey - Screening Feedback/Reflections

Screening Feedback

Feedback 1

'It is an immersive viewing experience, the concept of the screening is very strong as almost everything seems thought out.
The only issue I have with the screening is how awkward you have to sit if you were to sit in the front. It would also be interesting if you had different animation for the second screen. The ticket is well designed, but the normal ticket side could have been warped like all of the other work, maybe not as much but maybe be just a slight bump somewhere.
Hall is most effective when you sit in the middle, and he would have been more prominent if he grew slightly as the film went on. Started small and ended up taking up the whole screen or something like that.'
The immersive experience seems to have been effective in our screening which is positive, I think this was really achieved by the double screen as well as the angled chairs directed into the corner of the room. I think having the film be on both screens would have more effective than the heartbeat gif as it would increase the intensity of the screening (but technical issue might arise with sincing the videos together and with the audio). I agree with the tickets, could've altered the type slightly (as mentioned in previous blog) to match the poster, increase consistency. Hal is effective when in the middle, the idea of him getting progressively larger as the screening goes on is an interesting concept, as the film is rather long the audience wouldn't initially realise but by the end her would be taking up the whole screen. Add to the eeriness of the character.





Feedback 2

'Firstly, I thought the use of two screens either side of the corner in the room were really cool. I would definitely describe it as an immersive experience which was the intention so it was very successful. The video playing in a loop on the left looked really good although due to technical issues it wasn't the video described in the presentation so I wasn't 100% what the meaning behind it was but visually it worked well. The placing of the screens also added to the experience as the silver piping on the ceiling made a link to the film this perhaps might have not been intentional but it was still an aspect that added to the overall experience. The small TV that showed HAL continuously throughout the film worked really well and it was nice to use another form of technology other than the projectors. However, the seat that I was in, I couldn't really see him, I only saw him before and afterwards so perhaps the seating should've been placed so everyone had a view of HAL regardless of where they were. Other than not being able to see HAL I thought the placement of the seats was good as everyone was facing towards the centre of the corner. Visually, you could see how the seating related to the scene that they were inspired by.'
I agree with the piping on the ceiling, it wasn't something we considered as a group, we used the space as it had the largest amount of uninterrupted white space but the silver piping was really effective during the screening - really made the audience feel as though they're in a spaceship environment. The seating arrangement was effective in communicating the spaceship tunnel scene from the film but unfortunately meant some people couldn't see Hal. This would be somethign to consider and experiment with more if we were to revisit the project as it would be ideal to have everyone able to see Hal.




Feedback 3

Tickets/invitations 
- very nice minimalist design, intriguing and interactive design choice using black ink on black paper, forces the audience to slightly interact with the ticket as they move it in front of a light to be able to fully read it.
However, the ticket doesn't include the title of the film, not sure if that was done on purpose but as a ticket, I feel it is needed. Again, unsure on the section asking 'how would make this screening perfect?'
I think the addition of their own logo design (the little spaceship) made it look 

more thought-out and 'official' 
I would also like to know the reasoning for the size of the ticket as it was quite large

Including the title on the ticket would definitely be an improvement to make, its something that should be included.The reasons for the size of the ticket is that it is the same as a standard boarding pass, we wanted to mimic a traditional aeroplane boarding pass but make it seem as though you are going to the moon.

Poster
Again, the posters are interesting, eye-catching and are conceptually strong, linking well to elements in the film. From my own interpretation, the length of the poster relates to the long black structure in which the movie is based on. 
The visual drag of some of the elements on the design link to the light distortion when the spaceship is travelling, so again a strong conceptual link but also just visually nice to look at. Having the text on the other edge, creating a border-like effect was a very aesthetical design choice. 

Like how from a far, the posters elements look coherent and complete but as you go up to it, you can see even more smaller details. Although there is no real imagery, you are informed about what the themes of the film are (defiantly a futuristic, space aesthetic) as well as the important information such as date, time and room etc. 
Picked up on the key design elements in the poster, suggests strong communication through the visuals.

Screening

Screen 1: showcased a signal tracking elements such as; cardiovascular, metabolic levels, central nervous system on repeat. Gave a complementary dynamic as the other screening showed the film.
It was interesting to have two screens, and have it as to angles they had it in, gave the feeling they were more connected than two separate screens, as the audience was able to look at both with ease. (Gave like a surrounding visual display, made the audience feel more involved)

Screen 2: showcased the film. the angle of the screening angled quite high but this..... and also then included the silver piping and overhead ventilation or whatever those pipes are. This immediately gave the audience the understanding that this was going to be a sci-fi space movie, especially as the beginning scenes are set in a safari setting, natural environment and apes running around. 
The layout of the seating allowed for the audience to view the screens well, and was an overall comfortable experience. The spread out chairs was obviously for a reason, and again related to a part of the film.
Bring into play an important element throughout the film, HAL. 

The angle and placement represented the placement of HAL in the film, right in front of the astronaut and therefore indicated that we, the audience, are astronauts as we are watching the film, made us feel more immersive of the whole experience. 

I think this screening was really well done, it was obviously very well thought out and was conceptually strong with each element linking back to the film. I also like how much the audience was considered, the set up of the screens and the seats made for a good viewing of the film. I particularly liked the posters, how the length is exaggerated by using more than the initial 8 poster brief, and how well that linked to the film without being obvious. 

I think they could have considered the film screen a bit more, experimented with how they could have made it link more to the film, like have smaller screens like it would be in the spacecraft?
Once the audio was improved with speakers, it really improved the overall experience (something that my screening group need to make sure we are prepared for) but I think a ' happy accident' of the blue lighting that the projector shows when it is not connected to a source made for interesting dark blue lighting and I thought that they could have considered the lighting, having a faint flashing red light? Or that may have just over complicated the overall well-refined screening? or was the blacked out room on purpose to imitate the 'in-space' darkness?

Noticed the reasons for the way the screening was presented, particularly like how successful HAL was at re-enforcing the idea of the audience being an astronaut. 
With the lighting it was suggested that blue and red lighting could be used during the screening/before or after, but we decided that it might become too complicated with too many elements to consider. 
The suggestion of multiple small screens would have been a way to really push the idea of being isolated, however our main aim was to make it as immersive as possible, so the audience felt like they were existing within the film. Having small screens would have really separated the audience from the film. 

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