Ali Hanson Talk

Designer and art director, creative local at it's nice that.
Uses a breadth of creative processes to communicate design to a wider audience. Aims to champion creativity in its broadest forms

What do we work on?
Brand partnerships
Editorial work
itsnicethat.com
Review of the year
Sponsored campaigns
Nicer tuesdays
Printed pages
Working on:
print design, type design, printing, publishing etc.

Have a range of quick projects with deadlines as short as half a day to develop ideas for a brief. Reach out to other illustrators, people with skills that they specifically need.
Also have more long scale projects, working to time scale deadlines, e.g develop wokr to be released day after the Olympics.

PRINTED PAGES
Covers presented online, allowing for animation to be expressed on a regular cover, but also being published. Use high quality paper, something that's meant to be kept not thrown away.
Bauhaus magazine cover shows the variation of 500 glyphs redesigned for Bauhaus archives.
Cover of a magazine is the most important, taking the characters from 'Don't Hug ME I'm Scared' and photographing the puppets as though they were celebrity characters for documentation of their last video.
Collaborating with other artists is key to the magazine, artists from all over.
Taking the format of a magazine cover and expanding it to broader formats e.g. animation, downloadable formats etc.

Process is messy, taking ideas, developing initial spreads, pinning them up to develop a pagination, the finalise print full scale and analyse then finesse to final print. Once printed work with the printing company to make sure the colours are right. Try to get off screen as much as possible, and encourage team to all have an input into the magazine, also have the creative featured have a sense of personality within the magazine. Provide a 'celebration' of design, posters, stickers etc.

BRAND PARTNERSHIP
Developing ads as well as an interest within the target audience.
Develop a 'deck' pdf of design the want to work on, take it to the client, making sure what they're presenting is true to their own work as well as that of the client.

(1) Harry's shaving brand - To show the diversity of men (working with a shaving brand from USA making its UK debut), organised a male life drawing class to show the diversity within men. Created a set of boards presenting the idea, what it might look like, what the models might look like, etc.

(2) Canvas - non profit organisation for channelling creativity, wanting to develop a series of films.
Gallery tour with a twist with 3 film makers. (30 min initial idea & development)

(3) The Conran shop - shop in London, have a sense of humour within work. Design exhibition for window space.
Piss take on design jargon, presented the idea, how it could come to life with sculpture and typography. Collab with Isabel and Helen (people with the skills they need) to print idea to life. Developed sculptures.

(4) Time X - interested in designing a watch? Small budget. How does it work with itsnicethat's aesthetic. (4 months)
How to humanise the face and see how it could be developed when incorporating the aesthetics of themselves and the client.  Research typography of various time periods, specific to what they want to achieve, picking out certain details within the typography. develop own work from research and then apply to the brief.

Use digital to push the concept rather than just present it.
Deliverables could be an event, documenting that etc.
Ideas - typographic approach - mood boards (research) - A4 sheets.

Contacts:
social media - @alihanso
email - ah@itsnicethat.com